Mobile app marketing
Mobile app marketing is important today now more than ever. Almost everybody uses a mobile device and the market for mobile apps is a crowded one. If you have a mobile app and do not have a dedicated mobile app marketing strategy, well, you need one!
Let me help you with your mobile app marketing
A good marketing strategy for promoting your mobile app should consist of the following:
I have experience in mobile app marketing and I am on hand to help your customers find your mobile app amongst a busy market place. I understand what’s important for marketing your mobile app to success and I cannot wait to work together and pass over this knowledge.
Mobile app competitor and SWOT analysis
Performing an analysis on your top five competitor apps and conducting a SWOT analysis are hugely important if you want to run a successful mobile app marketing campaign. You need to conduct research into your own app to understand exactly where you are in the marketplace. Before starting your mobile app marketing campaign, you need to know the following:
- What is your app’s USP?
- Why are your competitors successful?
- What keywords do your competitors use?
- How do your competitors market their app?
- What features are your app missing?
- What do your customers like most and least about your app?
- What is missing from your current app marketing?
If you would like me to conduct this research for you and deliver a presentation of my findings then contact me today.
App store optimisation (ASO)
Understanding the fundamentals of app search optimisation (ASO) is the backbone of any app marketing strategy. There is a lot to consider and I suggest you take a moment to read through these app store optimisation tips from Meatti. To summarise, your ASO strategy should work in the following way:
- Identify the keywords relevant to your app
- Decide what keywords to target for iOS and Android
- Place the keywords in the right place for iOS and Android
- Improve the conversion rate of your store visitors
I can work on your app store optimisation and start making your app successful. Contact me today for more information.
Digital marketing strategies for your mobile app
Digital marketing needs to be embedded into your overall mobile app marketing strategy. Your customers are on mobile so it makes complete sense to advertise your app across a number of digital marketing channels.
5 digital marketing channels that are essential for your mobile app
- Facebook Ads to target Facebook and Instagram users
- Create a website or landing page
- Build third party relationships with bloggers, influencers and publishers
- Apple Search Ads
- Create a content marketing strategy and combine with email marketing
Offline marketing for your mobile app
Offline marketing should never be forgotten despite the digital age that we live in. All marketers should be looking to make their customers their biggest brand advocates and this couldn’t be more true in the world of mobile apps. Word of mouth marketing is very important in your mobile app marketing strategy combined with a clever app referral system.
Finally, and only if appropriate, you can target potential app users by using print marketing such as brochures, leaflets or direct mail. This works especially well if your business has a physical store or existing print publication. In today’s digital world we often forget and overlook the power of traditional marketing.
Need help setting up your offline marketing efforts? Don’t hesitate to reach out to me so we can kick-start your mobile app marketing.