Starting your digital marketing
If you need help starting your digital marketing then you have come to the right place. I can handle your digital marketing while you focus on growing your business. I would also like to say well done. It takes courage to start something, but you already know that, what’s more important now is that you succeed in your digital marketing goals. This is where I would love to help. Nothing motivates me more than helping other people succeed, which in turn, allows me to succeed.
How can I help start your digital marketing?
I will help you start your digital marketing with the following services:
- Creating a website
- Setting up your social media
- Email marketing
- Digital marketing fundamentals
- Creating content and copy
Already started your digital marketing? If so, brilliant! Let’s take a look at how I can help grow your business online with my digital marketing growth offerings.
Starting your digital marketing - It’s all about you!
I like to meet and have a free consultation with each and every client to understand your business objectives so I can really dig into what you are trying to achieve. At the very least you get a free cup of coffee (if we meet in person) and fresh eyes to look over your marketing strategy.
Creating a website
Creating a website is the most important step in your digital marketing journey. Your website will become the face of your business so it is important that you get this bit right! You will need to consider every aspect of your site; from the structure and functionality, to the colour and design.
It can be overwhelming to think about your website, there is so much to consider and it can be difficult to know where to start. Does your site need a blog? Will it be an e-commerce site so your customers can purchase products? Will your site be content and article led? Does it rely on SEO? A lot of imagery? Lead generating? What about colours and branding? Will it comply with GDPR and have the right cookie consent rules? Wait… What about your domain name and hosting? How much will it all cost? How long will it take? Is this all worth it for my business?
Yes, it is most likely worth it. Building a website is important, but it should also be fun! Building the right website for your business is key and I can help make sure that you achieve the right website for your business. I have experience in starting websites and I have a good network of professional graphic designers and videographers if your site needs that extra creative flair.
Setting up your social media
Once we’ve identified your social media strategy and the right social channels for your business, we can get to work on setting up your accounts. Social media is a great way for your business to extend it’s online reach, interact with even more customers and really show off your core brand values.
I can help you start your social media pages and if you would prefer, I can provide ongoing management for them as well. Whatever you decide, please don’t ignore the potential of social media for your business.
Setting up e-mail marketing for your business
E-mail marketing is one of the most direct and most effective digital marketing channels to market your products and services to your customers – especially for B2B businesses. But approach email with caution. There is a lot to ensure you get right with email. But get it right and you will be in control of one of the most precious tools for your business.
E-mail marketing – Four things to consider
- What software will you use?
- What is your e-mail strategy going to be?
- Will your email comply with UK law?
- How will you avoid the junk folder?
The fun starts when you begin to plan your e-mail marketing campaigns. There is so much more to consider and each of them very important to achieve success with your e-mail marketing. What is your goal? What content will you use? What will your subject line be? Where and what about your call to actions? Does your email avoid the spam triggers?
Ultimately, how will you get your email to stand out from the crowd?
I can help you start your e-mail marketing journey which includes the necessary step of growing your email list. There is so much we can achieve with e-mail marketing and I am ready to start if you are!
Other digital marketing fundamentals
Search engine optimisation (SEO)
Search engine optimisation is now more important than ever in today’s competitive search landscape. Having the knowledge needed for SEO when you start your digital marketing can be crucial to your success later on. Read more on how I can help with your SEO here
List your UK business in right place
Adding your company across free UK business listings is a great strategy to ensure as many people as possible may ‘stumble’ across your website and offerings. This is also a good strategy for SEO and is critical for businesses wishing to rank well in the local organic search results.
Top five places to list your UK business:
- Google My Business
- Bing Places
- Yelp UK
You should look to list your UK business in as many places as possible. I have a list of over 30 UK business directories that will start you in the right direction.
Be smart when listing your business
It is great to list your UK business across the broad business directories mentioned above however you must remember to target sites where your customer base is likely to be. You may have to pay for such focused promotion or you can reach out and strike a contra deal if your business can offer some value in return. I can help you do this.
Pay-per-click advertising (PPC)
PPC is a popular form of digital advertising where you pay for each click to your website, from Google Ads to social media advertising. PPC can be a great way to generate new leads and customers for your business. PPC can be complex and for a little investment in a freelance marketer you can save a lot of wasted money trialling what can be expensive advertising platforms. Read more about this here
Digital marketing analytics for your business
Getting set up with the right digital marketing analytics tools is essential for your business. You need to know what is working, what your customers are doing and who is talking about you. I can not only help you set up and manage important tools such as Google Analytics, but also provide you with all the information and training you need to take these forward for your business.
….and it’s not just Google Analytics that your business needs! There is a wealth of free marketing tools available and I can recommend the right ones for you.
Just how important is content for your business?
Very important! Well in most cases. Content covers everything from the copy that is chosen to be placed on your homepage, the blog pages on your website, the image gallery and social media showcasing your brand, the email content that you send your customers, to the that key value content you strategically place behind a data capture form to ensure you turn website visitors into business leads. Your content may well be the key to your success.
Four reasons why content is so important
- Content will help you rank on Google
- Content should reflect your brand
- Content can lead to leads
- Content is being used by your competitors
You need a copywriter that understands how to write with both your business goals and SEO in mind. A good copywriter will also use a style that matches your brand and resonates with your customer.
I will use content marketing and clever copywriting to attract people to your business, to turn site visitors into paying customers and finally to start building a loyal customer base.