SEO services to boost your website’s visibility
Get more customers with our SEO services. We’ll help you improve your website’s ranking in search engines and AI tools, so you can attract more visitors and boost your business.
Not sure where to start?
Need a full SEO audit and strategic plan?
Already know what SEO can achieve for your business? We recommend that most clients start with our comprehensive SEO audit and plan service.
Want to focus on a particular area of SEO?
Start with a free SEO Audit
Want to know how your website is performing in search engines? Request a free SEO audit today. Our Hertfordshire based team will analyse your website manually, not just using built-in software, to get an idea of your current performance and what potential SEO has for your business. We will then schedule a call to discuss our findings.
SEO professionals based in Hertfordshire | Let’s make your business visible
We are a Hertfordshire-based SEO agency in Hertford, with excellent transport links into London and the surrounding counties of Essex, Bedfordshire, Cambridgeshire, and Buckinghamshire. Our team of Hertfordshire SEO experts, content writers, and web developers are perfectly situated to help businesses across the East and South East of England.
We also offer remote services, so if you are not based in Hertfordshire or near us, don’t worry. We can still provide you with the expert SEO services that you need. We have worked with both local and global businesses, helping them achieve better search rankings, more visibility, and ultimately more customers.
So how do we make your business more visible? When it comes to search engine optimisation it is always important to stand in the shoes of search engines such as Google and Bing. What are they trying to achieve for their users? Ultimately, they want to show users the most relevant and helpful results for their search queries. Our SEO process is designed to help businesses achieve this goal by targeting the right keywords, creating high-quality content that will attract and engage users, and ensuring that their websites have a good page experience.
SEO services
we can offer your business
we can offer your business
Full SEO audit, strategy and plan
For most clients it makes sense to start with a comprehensive SEO audit, strategy and action plan. Unlike our free SEO audit, this in-depth analysis takes a deep dive into your business performance, competitors, and the broader market. The end result is a bespoke SEO strategy and plan – ready for you to implement in-house, or we can support you with any of the services below…
Local SEO
Local SEO optimises your website and online presence to appear in local search results, such as “plumber near me” or “restaurants in Hertfordshire.” We help boost your visibility, attract more local customers, and improve rankings through targeted strategies, Google Business Profile optimisation, and local link-building.
Generative engine optimisation (GEO) and AI search
Generative Engine Optimisation (GEO) focuses on optimising your content for AI-driven search engines like Google’s AI overviews, Gemini, Chat GPT, Perplexity and more. With AI search evolving, it’s crucial to adapt by creating high-quality, contextually relevant content that aligns with AI algorithms. We help ensure your website stays ahead by optimising for the future of search.
Keyword research and content planning
We will work with you to understand your target audience, their pain points, and the keywords they use to search for information online. This will help us identify the right keywords and topics to target with your SEO efforts. We will then develop a content strategy that will help you rank for these keywords and solve your customers’ problems.
SEO content and copywriting
We help businesses create high-quality, engaging content optimised for search engines and designed to convert visitors into leads. We collaborate with clients to create SEO content briefs outlining content goals, target audience, and keywords. We write informative, relevant, and well-crafted SEO articles, and publish pages with on-page optimisation to ensure easy discoverability and readability.
Technical SEO
Technical SEO and Core Web Vitals play a crucial role in Google’s ranking systems by enhancing page experience. We help improve your website’s technical SEO by conducting audits and performance tests to identify areas for improvement, such as page load speed, JavaScript, rendering, code quality, and image optimisation. We then recommend or implement targeted changes to boost your website’s performance.
Backlink building and digital PR
Backlinks are links from other websites to yours, and Google views them as votes of confidence, impacting your search rankings. We help build quality, relevant backlinks using ethical, white-hat techniques like content creation, guest blogging, and directory listings. Additionally, we partner with a top digital PR agency to secure coverage in industry publications for high-quality backlinks.
Structured data and Schema
Structured data, or Schema, helps search engines like Google better understand your pages, potentially boosting rankings and enabling rich snippets with elements like star ratings, reviews, and images. We assist in adding structured data to your website and key pages, working with you to identify the right types and implement them correctly for maximum impact.
Why choose Marketing Mouse?
We take a thorough, data-driven approach, starting with a deep understanding of your business, industry, and current performance.
Once we’ve got to know you, we put together an SEO action plan that you can follow in-house or with our support. Our strategy focuses on creating high quality user-centric content that is optimised correctly for search engines, while also addressing technical SEO for good page experience and off-page SEO actions to build authority and trust.
Finally, if instructed to, we get to work on executing your SEO plan with best practices, clear KPIs and open communication.
Here’s a few reasons to trust us with your SEO project:
1. Focused and cost-efficient. We’re not a fancy marketing agency distracted by posh lattes, ping pong, expensive chairs and stylish offices. We’re simply a team of SEO experts based in Hertfordshire. This helps us keep our SEO services cost-effective and results-driven.
2. No bad practices. We don’t cut corners. That means no spammy link-building, keyword stuffing, hidden content, poor-quality writing, negative SEO tactics, or black-hat techniques—just ethical, sustainable SEO..
3. No false promises. Unlike other SEO agencies, we will not make outlandish promises about the outcomes of your SEO campaign. We’ve seen competitor proposals that promise unlimited content, guaranteed Google rankings, or results that sound too good to be true, we keep it honest. The truth is only Google decides where to rank your website. We simply follow best practices and monitor performance closely to drive measurable success. That said, we can provide well-researched projections.
4. Clients love us. You can see from our reviews that our clients love our approach. Our services were created with an ethos of success, honesty, spirit and quality – the four pillars of what we believe makes great working relationships and campaigns that meet objectives.
5. We genuinely love SEO. Our founder is an SEO geek and a leading consultant, and that passion runs through our entire team. We can’t wait to dig into your SEO project!
Success
We don’t lose sight of the objective
Honesty
So critical to working together with trust
Spirit
Professional, tenacious and harmonious
Quality
We pride ourselves on high quality work
Why is SEO important?
SEO is important because when correctly managed it naturally encompasses trust, credibility, authority, and a great user experience into your brand whilst yielding more traffic, engagement and conversions.
Successful SEO practices put your website in a position to provide customers with helpful information and therefore attract more relevant people to your website. Good SEO practices should reward your website with higher positions on search engine results pages. People trust search engines and having a presence in the top positions increases their trust in your brand.
SEO is now a fundamental part of any reputable digital marketing strategy. It shows your audience that you mean business and that you’re the right solution for the information that they seek. Successful SEO means you’ll stay ahead of your competition by gaining high quality traffic based on key search terms relevant to your industry.
The more you increase your search visibility the more clicks and purchases your brand will produce. But remember to manage your expectations with SEO. It’s a slow burner instead of a quick win.
Are you confident in your SEO strategy?
Latest SEO Insights
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Read More » Start with a free SEO Audit
Want to know how your website is performing in search engines? Request a free SEO audit today. Our Hertfordshire based team will analyse your website manually, not just using built-in software, to get an idea of your current performance and what potential SEO has for your business. We will then schedule a call to discuss our findings.
Frequently asked questions
Where are you based?
Our agency is based in Hertford, the fifth happiest place to live in the East of England, and the county town of Hertfordshire. Our location has two train lines into London and is easily accessible to other Hertfordshire towns and surrounding counties. Hertfordshire is a great place to do business with over 120,000 businesses now registered in the county.
If you’re close by we’d love to meet you in person. The coffee or tea is on us.
How much do our SEO services cost?
Our SEO costs are very much dependent on a client’s individual business needs. We aim to be as transparent as possible, so here’s an overview of our pricing model:
- SEO audit and strategy plan: From £2,000
- Monthly SEO retainer: Starting from £2,500 (better value)
- Pay-as-you-go SEO support: £90 per hour
- Local SEO: Coming soon
Book in a free consultation call or request a quotation from us here
We’d like to stress that SEO is not a quick win or something that can be done ‘cheaply’. If you’re looking for ‘cheap’ SEO you will likely find services that use blackhat techniques and risk Google penalties. SEO is an investment and if you search one of your business’s top keywords and look at the companies that feature on the first page. These are the companies you will be competing against, and they are likely already investing in SEO.
Are SEO agencies worth it?
If people are searching for what you sell or for problems that you help solve then it is likely that an SEO agency is worth it for your business. Our free SEO audit and consultation will help you make an informed decision.
SEO is a long-term investment and the work is never done. The world of search is constantly adapting so you will need to stay on top of the latest changes and continuously monitor your performance.
Ultimately you have three choices:
- Do it yourself: This can be time-consuming and expensive, as you’ll need to hire in-house expertise or invest in training.
- Outsource to an agency: This is the most common option, as it gives you access to a team of experts who can manage your SEO on your behalf.
- Ditch SEO: This is not recommended, as SEO is a proven way to improve your website’s visibility and drive traffic to your site.
With our SEO services you will have a dedicated team who are experienced in monitoring your site performance, fixing technical issues and creating good quality content.
How do I justify investment into SEO services
We can help you with this. Our free SEO audit and consultation will demonstrate the potential ROI of SEO for your business.
In general, good SEO will put your website in front of customers who are actively searching for information that is relevant to them or your services. Their intent is there to be captured. Here are some benefits to SEO:
- Increased visibility for searches relevant to your business. More brand awareness and credibility.
- Being displayed on Google demonstrates authority, strength and confidence
- SEO should improve relevant traffic to your site which means more leads, conversions, and customers
- Holds your website to higher standards which is a better experience for everyone and Improves effectiveness of your other marketing channels
- You might be able to save money and reliance on paid search ads
- Your competitors are likely focusing on this. Don’t let them get too far ahead.
SEO is also a relatively low-cost investment with a high ROI. While it can be time-consuming to implement SEO strategies, the upfront costs are much lower than other marketing channels, such as paid advertising, events, and out-of-home advertising. Once SEO is up and running, it can generate a steady stream of traffic and leads for your business.
According to HubSpot, in 2023, 88% of marketers investing in SEO plan to increase or maintain their investment. Additionally, SEO only falls behind short-form video and influencer marketing in what marketers are expected to invest the most money in.
How quickly can I expect results from SEO?
Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry.
While we always look for quick wins for our clients, you can expect to wait at least three to six months to see any significant results from your campaigns.