Search Engine Optimisation (SEO)

Search engine optimisation is an essential component of any digital marketing strategy. Our aim is to increase your organic visibility and traffic.

SEO agency & consultancy in Hertfordshire

Search engine optimisation (SEO) is the art and process of increasing a website’s visibility on search engines such as Google and Bing. It is now a fundamental part of digital marketing.

At Marketing Mouse we understand all of the essential components that work together to tell search engines like Google that your site can be trusted towards the top of their results. Our process is thorough and led by an initial in-depth audit of your website, performance and current online visibility. We cover your competitors, optimise your current website, build new content and work with authoritative sites to build links.

Our process is strictly white-hat and naturally bespoke to your business. We will keep you updated through regular communication and monthly reports so you can see the progress that is being made.

Start with a free SEO scan and report

This scan will grade your website on the strength of a range of important SEO factors such as on-page optimisation, off-page backlinks, social, performance, security and more.

How our SEO service works

1

Use the free SEO scan and book a call

Enter your URL and scan your website for a headline report of your current performance. Then, book a free consultation with Marketing Mouse to discuss whether SEO can help meet your business objectives.

2

We conduct a comprehensive SEO audit

Our full SEO audit includes your current performance, the technical health of your website, the keywords you currently rank for, where you sit against your competitors and an analysis of your backlinks. We really get to know your business, your objectives and your target market.

3

We propose your bespoke SEO plan

Based on our prior research we will create a bespoke SEO plan for your business. Technical issues identified during the audit will be prioritised and fixed. Key pages of the website will be optimised around the target keywords they are aligned with.

New content will be scoped out for publishing on new and existing pages to target new keywords. We will gain links from relevant, authoritative websites to improve the authority of your website.

4

Sit back and relax while we get to work

We’ll discuss and agree KPIs so that we are all on the same page with measurement throughout the campaign. As we progress, we’ll keep you updated with regular communication, monthly call and report.

Start with a free SEO scan and report

This scan will grade your website on the strength of a range of important SEO factors such as on-page optimisation, off-page backlinks, social, performance, security and more.

SEO Services

Our monthly packages include the following SEO services. All of our work is strictly ‘white-hat’ only and we keep on top of each Google algorithm update for your peace of mind.

Your current SEO performance

Website traffic trends
Year on year performance review
Best organic landing pages
Goal conversion review
Bounce / engagement rank
Google search console review

The technical health of your website

An in-depth crawl and scan of your website for over 130 technical and SEO mistakes.
Speed performance test including core web vitals
Security scan

Keyword research and content review

Brand vs non-brand traffic
Current keyword performance
On-page optimisation opportunities
Competitor keywords
New content opportunities and creation

Competitor landscape

Domain authority comparison
Backlink profiles and history
Organic and paid keywords
Monthly organic vs brand traffic
Trust and reviews

Backlink profile and building

Assessment of current backlinks
Evidence of backlink schemes
Backlink competitor analysis
Backlink acquisition strategy
Backlink building with content

Local SEO

Google My Business review
Bing Places for Business review
Social review
NAP citations
Customer reviews
Local SEO content optimisation

KPIs and reporting

Progress tracking
Monitoring and continual optimisation
Monthly report
Monthly consulting

SEO Packages

Our SEO packages can be tailored to your needs. The following are typical examples of what can be achieved.

Level 1 – £1995 per month

Full SEO audit and plan
Tech work for up to 1000 URLs
4 page reviews and on-page optimisations
2 new content briefs
Link building x 2 high quality links
Monthly report, consultation and KPIs review

Level 2 – £2995 a month
Full SEO audit and plan
Tech work for up to 3000 URLs
6 page reviews and on-page optimisations
4 new content briefs
Link building x 4 high quality links
Monthly report, consultation and KPIs review

Level 3 – £4695 a month
Full SEO audit and plan
Tech work for up to 6000 URLs
12 page reviews and on-page optimisations
8 new content briefs
Link building x 6 high quality links
Monthly report, consultation and KPIs review

Frequently asked questions

The only way to guarantee a position at the top of any search engine is by using pay-per-click (PPC) advertising services.

Be wary of anyone promising or guaranteeing top positions through SEO. Instead, you should be loking to increase your organic traffic and conversions.

SEO services focus on increasing the organic visibility of your website pages on search engines, while PPC advertising focuses on successfully bidding for paid positions on search engines and other web pages.

SEO traffic is considered ‘free’ while PPC traffic is ‘pay-per-click’. However, the process behind SEO is a long-term investment in content creation, website development, and building off page links. PPC produces instant results which can be turned on and off as desired.

A good digital marketing strategy will often include both SEO and PPC efforts.

Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry.

While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns.

Yes and no.

You cannot pay search engines to feature your website in their organic listings. However, you can pay to feature in sponsored slots. This is called PPC advertising and you can find out more about this here.

Link building is the process of connecting two websites together using hyperlinks. Link building is verified by Google to be a major factor in how a website ranks. Search engines like Google crawl the web using hyperlinks. They gather data about who is linking to where and use it to determine relevance, quality and other information to help them rank sites fairly.
Keyword research is the process of analysing search terms that people type into search engines like Google. Research is conducted to discover their search volumes and ranking difficulty. The end goal it to optimise or create content that will appear for targeted search terms.

Our packages start from £1950 a month. We understand that this is a significant investment however a true and honest SEO campaign cannot be done ‘cheaply’. Search one of your business’s top keywords and look at the companies that feature on the first page. These are the companies you will be competing against, and they are likely already investing in SEO.

We can also provide our SEO services individually. For example, we can offer the full SEO audit as a separate service, giving your team the insight and strategy to implement in-house.

Our monthly packages are the best way to enhance your SEO as we will work on all the essential elements in cohesion which will come together to boost your visibility on search engines.

However, we understand that many companies would prefer to keep certain aspects in-house. We can provide our SEO services individually – speak to us today about your requirements.

Start with a free SEO scan and report

This scan will grade your website on the strength of a range of important SEO factors such as on-page optimisation, off-page backlinks, social, performance, security and more.

Why Is SEO Important?

SEO is an important because when correctly managed it naturally encompasses trust, credibility, authority, and a great user experience into your brand whilst yielding more traffic, engagement and conversions.

Successful SEO practices improve the user experience and usability of your website. People trust search engines and having a presence in the top positions increases their trust in your brand.

It is a fundamental part of any reputable digital marketing strategy. It shows your audience that you mean business and that you’re the right solution for the search term they seek. Successful SEO means you’ll stay ahead of your competition by gaining high quality traffic based on key search terms relevant to your business.

The more you increase your search visibility the more clicks and purchases your brand will produce. But remember to manage your expectations with SEO. It’s a slow burner instead of a quick win.

Are you confident in your SEO strategy?

Client Testimonials

Simon ThorneSimon Thorne
08:50 16 Jun 23
Jesse blew me away honestly; with his professionalism and evident expertise in the field, we were presented with a thorough Marketing plan demonstrating the programme's tremendous benefits. Thoroughly recommend.
Angiras AuroAngiras Auro
12:05 25 Apr 23
Jesse went above and beyond in his research for my business, providing me with invaluable tips on how to maximise my online presence and was great to connect with.
Kieran SmithKieran Smith
08:24 06 Apr 23
Jesse is excellent, his review of all of my marketing material and it was beyond thorough. The report he produced and suggested activities were all bang on the money and his passion and knowledge was evident. I'm super impressed and wouldn't hesitate to recommend Marketing Mouse to any of my connections looking to overhaul their marketing strategy.
Mark CaldwellMark Caldwell
08:45 11 Jan 23
Jesse is very professional and supportive in his approach. His knowledge and work really helped the Willow 10K increase both its online and offline presence on the build up to the event. Thank you Marketing Mouse for all your help and would certainly recommend to others.
Grace VitteriGrace Vitteri
13:45 05 Apr 22
We had Jesse helping us as a freelancer and his skills and knowledge were immensely valuable to the team! Would highly recommend him.
Jack TheophanousJack Theophanous
08:26 04 Apr 22
Excellent company - Jesse is both highly knowledgeable & effective.
Hannah WadeHannah Wade
10:24 18 Jan 22
Marketing Mouse has been a delight to work with. They are honest and professional. I have worked with Jesse and Marketing Mouse on App Store Optimisation and I was delighted with their knowledge of how the Google Play and App Store ranking algorithms work.Their digital marketing knowledge is impressive, and I would trust them with my website, SEO and Google Ads. I hope to continue working with Marketing Mouse for many years to come!
Sean BraysonSean Brayson
13:19 17 Jan 22
Fantastic company to work with and worth every penny!I used the Marketing Mouse to help me to push my business locally through google ads. He researched and collated all of the most effective keywords of which my customer base will be typing in to google and allowed me to utilise each key word to create the maximum amount of traffic for my website whilst also taking into account the seasonality of the market of which I operate in.This has had a truly really profound effect on my business and has bought me so many new customers as a result.Money well spent. Can’t recommend highly enough!
athena sofroniouathena sofroniou
18:40 12 Jan 22
Jesse has been amazing & so far we have had a great experience with him & Marketing Mouse. He listened to everything we wanted & built us our brilliant website, he has since been conducting maintenance every month & we are still very pleased with all of his work. Jesse is always available when we need him & is very professional. I would most definitely recommend using Jesse & Marketing Mouse, if you are looking for someone to build & maintain your website or just need the marketing side of things then look no further!
Dave de NaeyerDave de Naeyer
14:35 12 Mar 21
Very grateful to Jesse for all his great help and advice whilst setting up CrankToCog
Natalie TaylorNatalie Taylor
09:33 13 Jan 21
Marketing Mouse provides our company with our excellent marketing support. Always very professional and responsive. We have been particularly impressed with the clear communication and transparency. I highly recommend his services and I hope we will working together for a long time.
Rey DayRey Day
10:55 24 Jul 20
I’m a journalist and copywriter and I’ve been working with Jesse on a number of projects for a few months now. He’s always quick to respond to any queries, he gives thorough briefings, and he has a great intuition for what clients need. Hope we will be working together for some time.
Tally HallTally Hall
08:41 24 Jul 20
Marketing Mouse provides me with fantastic support for website building and maintenance as and when I need it. He is a WordPress wizard! Great communication, prompt delivery and high quality work. I would highly recommend his services.
Shannon MasonShannon Mason
18:42 07 Jul 20
Great to work with! Always there to lend a hand with a unique perspective and holds a consistently high standard of work.
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