PPC Ads (Digital Advertising Online)

Get more customers with pay-per-click (PPC) advertising. We’re experts at getting you the best return on spend.

Pay-per-click (PPC) agency & consultancy

At Marketing Mouse, we understand that success with PPC digital advertising comes down to choosing the right platforms, strategic bidding techniques and advertising creatives that engage with your audience.

Our goal is meet your business objectives, whilst ensuring you get the best return on your online advertising spend. We’re not a fancy marketing agency distracted by emotive painted wallpaper, quirky kitchens and stylish offices. Instead, we’re simply a team of honest and experienced PPC experts based in Hertfordshire. Available globally.

Using PPC digital advertising to grow your business

With PPC online advertising we get your products and services in front of your targeted audience instantly. Usually, this will include search engines like Google, Bing and YouTube, as well as social media sites like Facebook, Instagram, LinkedIn and Twitter.

With our expert advertising service, we’ll pick sophisticated placement and audience targeting options that meet your advertising goals. We’ll pick precisely where, how and when adverts will display, along with who should be targeted (or excluded).

A typical goal of PPC advertising is to lead more people to your website or mobile app. To complement this, we also optimise your website to increase how many people decide to submit their details, make purchases or any other action you require.

Other strategies could also include brand awareness with the goal of getting as many viewable impressions as possible in a campaign. Again, we’ll work with you to discover the best placements for your ads – which could include targeting competitor brands or even your own.

Get started with a free consultation and account review

Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.

Google Ads

Google Ads

Google Ads, formerly known as Google Adwords, is the most popular PPC advertising system in the world. Not only does the platform allow you to place adverts on Google Search – the world’s largest search engine – the platform also includes placement options for other Google properties such as YouTube and Google’s Display Network.

We have plenty of clients and experience on Google Ads and we believe it is a ‘no brainer’ for most businesses. The ability to take advantage of users’ search intent with a well-placed advert is an opportunity that simply cannot be missed.

Hint: We also recommend integrating Google Ads campaigns into Microsoft Ads to take advantage of Bing Search users. It’s less competitive and can be more cost-effective.

Facebook Ads

Facebook is the world’s third most visited website behind Google and YouTube. This means advertisers can use Facebook Ads to reach a lot of people. There are vast placement and audience options on Facebook Ads which make it a ‘must’ for advertisers looking to grow their brands and increase website traffic. 
 

Note: Facebook Ads also includes audiences on Instagram, which means even more users to target!

Facebook Ads
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LinkedIn Ads

Get more clients with the world’s largest professional social network. With an audience reach 808 million professionals, LinkedIn advertising is a great option for B2B businesses looking to gain more clients or to advertise a new role.

Used by 75% of B2B marketers, LinkedIn’s advertising is suitable for any budget and goal. The platform’s in-depth audience targeting and ad formats allows us to put together a creative campaign that will be sure to hit your advertising objectives.

 

TikTok Ads

With an audience reach of over 880 million people, (21.8 million in the UK) it’s become difficult to ignore TikTok as a viable channel. In their own words, TikTok is “where you tap into your brand’s creative side. A world exploding with joy and inspiration set to move your business to new heights”.

Tik Tok
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Other online ads

Online advertising covers more than just Google, LinkedIn and Facebook. We can help you reach the right audience for your business. Depending on your business needs, this could be on platforms such as Twitter, Snapchat, Amazon or Apple Search Ads.

Book a free consultation and account review

Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.

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Saving you time…

Well managed PPC campaigns take time. At Marketing Mouse we check our clients campaigns on a daily basis and optimise regularly to ensure everything is running at full potential. Using Marketing Mouse to manage your paid media will save you time, allowing you to focus on other areas of the business.

Is it really worth it to manage your own campaigns? Business owners and marketing teams have enough to worry about. Why not leave PPC advertising to our team of expert professionals. This means you can have peace of mind that the campaigns are running smoothly. The only thing you need to do is review our monthly report.

…and money!

We find that many clients actually save money by using our managed PPC services. Many advertising platforms now use simplified views to help inexperienced users set up their campaigns with ‘ease’. This means a lot of business owners and inexperienced marketers are setting up campaigns that are inefficient. Unfortunately, we’ve witnessed a lot of wasted budget.
 
We use professional and expert views to manage our campaigns, plus we know exactly how to strategically set everything up to get the most out of our clients budget. Our main priority is to provide our clients with the best return on spend possible.
 
Another way we help clients save money is by eliminating the need to employ a member of staff to take on the PPC management tasks. A current employee can then spend their time on other areas of the business.

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We'll manage your advertising from just £495 a month

We offer a free consultation and existing campaign review to get started. Once we’ve reviewed your business we’ll put together a proposal of what we think is the best way forward.

There is no obligation to work with us after your free consultation. If you do decide to work with us, our rates start from just £495+vat a month. We base our costs on the complexity of the campaign. We offer packages to suit all businesses. Speak to us about your requirements today.

How our PPC managed advertising service works

1

Free consultation

A perfect way to start. This is where we begin to understand your business and objectives. This call is all about understanding what you wish to achieve. The call is free and if we’re a good fit we will suggest putting together a campaign proposal. Totally free, no obligations.

2

Campaign proposal

We’ll research your competitors, industry and potential customers. We’ll get creative and propose an advertising campaign that meets your business goals. We like to involve our clients at this stage as no one knows your business better than you. We ensure the targeting, tone and messaging is just right for your brand.

3

Campaign launch and new customers

Once the campaign is agreed, we set everything up on the advertising platform. We test the campaign to ensure the customer journey is smooth and everything is being tracked correctly along the way.

The campaign is launched and begins to reach new customers.

4

Measure and optimise

We monitor everything on a regular basis to ensure performance is at its best and meeting your objectives. We conduct A/B tests, run experiments, adjust bids and take optimisation decisions to ensure your receiving the best return on spend. We report this back to you regularly.

Client Testimonials

Simon ThorneSimon Thorne
08:50 16 Jun 23
Jesse blew me away honestly; with his professionalism and evident expertise in the field, we were presented with a thorough Marketing plan demonstrating the programme's tremendous benefits. Thoroughly recommend.
Angiras AuroAngiras Auro
12:05 25 Apr 23
Jesse went above and beyond in his research for my business, providing me with invaluable tips on how to maximise my online presence and was great to connect with.
Kieran SmithKieran Smith
08:24 06 Apr 23
Jesse is excellent, his review of all of my marketing material and it was beyond thorough. The report he produced and suggested activities were all bang on the money and his passion and knowledge was evident. I'm super impressed and wouldn't hesitate to recommend Marketing Mouse to any of my connections looking to overhaul their marketing strategy.
Mark CaldwellMark Caldwell
08:45 11 Jan 23
Jesse is very professional and supportive in his approach. His knowledge and work really helped the Willow 10K increase both its online and offline presence on the build up to the event. Thank you Marketing Mouse for all your help and would certainly recommend to others.
Grace VitteriGrace Vitteri
13:45 05 Apr 22
We had Jesse helping us as a freelancer and his skills and knowledge were immensely valuable to the team! Would highly recommend him.
Jack TheophanousJack Theophanous
08:26 04 Apr 22
Excellent company - Jesse is both highly knowledgeable & effective.
Hannah WadeHannah Wade
10:24 18 Jan 22
Marketing Mouse has been a delight to work with. They are honest and professional. I have worked with Jesse and Marketing Mouse on App Store Optimisation and I was delighted with their knowledge of how the Google Play and App Store ranking algorithms work.Their digital marketing knowledge is impressive, and I would trust them with my website, SEO and Google Ads. I hope to continue working with Marketing Mouse for many years to come!
Sean BraysonSean Brayson
13:19 17 Jan 22
Fantastic company to work with and worth every penny!I used the Marketing Mouse to help me to push my business locally through google ads. He researched and collated all of the most effective keywords of which my customer base will be typing in to google and allowed me to utilise each key word to create the maximum amount of traffic for my website whilst also taking into account the seasonality of the market of which I operate in.This has had a truly really profound effect on my business and has bought me so many new customers as a result.Money well spent. Can’t recommend highly enough!
athena sofroniouathena sofroniou
18:40 12 Jan 22
Jesse has been amazing & so far we have had a great experience with him & Marketing Mouse. He listened to everything we wanted & built us our brilliant website, he has since been conducting maintenance every month & we are still very pleased with all of his work. Jesse is always available when we need him & is very professional. I would most definitely recommend using Jesse & Marketing Mouse, if you are looking for someone to build & maintain your website or just need the marketing side of things then look no further!
Dave de NaeyerDave de Naeyer
14:35 12 Mar 21
Very grateful to Jesse for all his great help and advice whilst setting up CrankToCog
Natalie TaylorNatalie Taylor
09:33 13 Jan 21
Marketing Mouse provides our company with our excellent marketing support. Always very professional and responsive. We have been particularly impressed with the clear communication and transparency. I highly recommend his services and I hope we will working together for a long time.
Rey DayRey Day
10:55 24 Jul 20
I’m a journalist and copywriter and I’ve been working with Jesse on a number of projects for a few months now. He’s always quick to respond to any queries, he gives thorough briefings, and he has a great intuition for what clients need. Hope we will be working together for some time.
Tally HallTally Hall
08:41 24 Jul 20
Marketing Mouse provides me with fantastic support for website building and maintenance as and when I need it. He is a WordPress wizard! Great communication, prompt delivery and high quality work. I would highly recommend his services.
Shannon MasonShannon Mason
18:42 07 Jul 20
Great to work with! Always there to lend a hand with a unique perspective and holds a consistently high standard of work.
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Frequently asked questions

We recommend a minimum spend of £500 a month on PPC advertising. How much you spend is entirely dependent on your budget, industry and capacity to take on new business.

Once we launch your PPC campaign we will regularly assess the data and make recommendations based on what we see. This will often include insight into whether you should be spending more or less on a particular PPC platform.

SEO services focus on increasing the organic visibility of your website pages on search engines, while PPC advertising focuses on successfully bidding for paid positions on search engines and other web pages.

SEO traffic is considered ‘free’ while PPC traffic is ‘pay-per-click’. However, the process behind SEO is a long-term investment in content creation, website development, and building off page links. PPC produces instant results which can be turned on and off as desired.

A good digital marketing strategy will often include both SEO and PPC efforts.

PPC advertising is usually instant, which is a great advantage for advertisers. However, a good campaign will usually take some research, good thought and clever creatives.

Note, you may also need to wait at least 24 hours for accurate reporting and conversion attribution.

Yes, anyone can set up and launch a PPC campaign. There is no shortage of articles and video guides online that can help you learn and get started.

However, we strongly recommend using an experienced PPC agency or professional to significantly increase your chances of success. A professional service will also save you a lot of time, leaving you to focus on other important areas of the business.

Finally, despite the added management fee, using a PPC agency will likely save you money. We have seen a lot of money wasted by inexperienced campaigns, additionally, our costs may well be less than hiring in-house.

Each PPC agency or professional will likely have a different process when it comes to PPC management. At Marketing Mouse, we have a process that is led by a comprehensive audit into your business, target market, your previous PPC activity and your competitor landscape. We use all of this information, plus a sprinkle of creativity, to build a proposed PPC campaign for you to review and sign off.

Once the campaign is agreed we set everything up, test the tracking and conversions, and launch the campaign. We then measure and optimise the campaign on a frequent basis to ensure we achieve the best return on your spend. Finally, we report the campaign progress to you on a monthly basis along with any new campaign recommendations.

Yes.

Many business owners believe that PPC is too expensive. The truth is that you set your budget and bids with PPC and it starts to work instantly. We believe the benefits of PPC are too good to be ignored. New businesses can hit the ground running and established businesses can fine-tune their targeting to reach the right audience.

Ultimately, the only way to know whether PPC is right for your business is to simply give it a go.

Another point to consider is whether you can see your competitors using PPC and from experience we can tell you that they likely are.

Why not have a look for yourself? Google a popular search term for your business or search for a particular competitor. Do you see any of their ads? Review their social media and see if they have been using paid social ads.

Book a free consultation and account review

Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.