PPC Ads (Digital Advertising Online)
Get more customers with pay-per-click (PPC) advertising. We’re experts at getting you the best return on spend.
Pay-per-click (PPC) agency & consultancy
At Marketing Mouse, we understand that success with PPC digital advertising comes down to choosing the right platforms, strategic bidding techniques and advertising creatives that engage with your audience.
Our goal is meet your business objectives, whilst ensuring you get the best return on your online advertising spend. We’re not a fancy marketing agency distracted by emotive painted wallpaper, quirky kitchens and stylish offices. Instead, we’re simply a team of honest and experienced PPC experts based in Hertfordshire. Available globally.
Using PPC digital advertising to grow your business
With PPC online advertising we get your products and services in front of your targeted audience instantly. Usually, this will include search engines like Google, Bing and YouTube, as well as social media sites like Facebook, Instagram, LinkedIn and Twitter.
With our expert advertising service, we’ll pick sophisticated placement and audience targeting options that meet your advertising goals. We’ll pick precisely where, how and when adverts will display, along with who should be targeted (or excluded).
A typical goal of PPC advertising is to lead more people to your website or mobile app. To complement this, we also optimise your website to increase how many people decide to submit their details, make purchases or any other action you require.
Other strategies could also include brand awareness with the goal of getting as many viewable impressions as possible in a campaign. Again, we’ll work with you to discover the best placements for your ads – which could include targeting competitor brands or even your own.
Get started with a free consultation and account review
Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.
Google Ads
Google Ads, formerly known as Google Adwords, is the most popular PPC advertising system in the world. Not only does the platform allow you to place adverts on Google Search – the world’s largest search engine – the platform also includes placement options for other Google properties such as YouTube and Google’s Display Network.
We have plenty of clients and experience on Google Ads and we believe it is a ‘no brainer’ for most businesses. The ability to take advantage of users’ search intent with a well-placed advert is an opportunity that simply cannot be missed.
Hint: We also recommend integrating Google Ads campaigns into Microsoft Ads to take advantage of Bing Search users. It’s less competitive and can be more cost-effective.
Facebook Ads
Note: Facebook Ads also includes audiences on Instagram, which means even more users to target!
LinkedIn Ads
Get more clients with the world’s largest professional social network. With an audience reach 808 million professionals, LinkedIn advertising is a great option for B2B businesses looking to gain more clients or to advertise a new role.
Used by 75% of B2B marketers, LinkedIn’s advertising is suitable for any budget and goal. The platform’s in-depth audience targeting and ad formats allows us to put together a creative campaign that will be sure to hit your advertising objectives.
TikTok Ads
Other online ads
Online advertising covers more than just Google, LinkedIn and Facebook. We can help you reach the right audience for your business. Depending on your business needs, this could be on platforms such as Twitter, Snapchat, Amazon or Apple Search Ads.
Book a free consultation and account review
Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.
Saving you time…
Well managed PPC campaigns take time. At Marketing Mouse we check our clients campaigns on a daily basis and optimise regularly to ensure everything is running at full potential. Using Marketing Mouse to manage your paid media will save you time, allowing you to focus on other areas of the business.
Is it really worth it to manage your own campaigns? Business owners and marketing teams have enough to worry about. Why not leave PPC advertising to our team of expert professionals. This means you can have peace of mind that the campaigns are running smoothly. The only thing you need to do is review our monthly report.
…and money!
We'll manage your advertising from just £695 a month
We offer a free consultation and existing campaign review to get started. Once we’ve reviewed your business we’ll put together a proposal of what we think is the best way forward.
There is no obligation to work with us after your free consultation. If you do decide to work with us, our rates start from just £695+vat a month. We base our costs on the complexity of the campaign. We offer packages to suit all businesses. Speak to us about your requirements today.
How our PPC managed advertising service works
1
Free consultation
A perfect way to start. This is where we begin to understand your business and objectives. This call is all about understanding what you wish to achieve. The call is free and if we’re a good fit we will suggest putting together a campaign proposal. Totally free, no obligations.2
Campaign proposal
We’ll research your competitors, industry and potential customers. We’ll get creative and propose an advertising campaign that meets your business goals. We like to involve our clients at this stage as no one knows your business better than you. We ensure the targeting, tone and messaging is just right for your brand.
3
Campaign launch and new customers
Once the campaign is agreed, we set everything up on the advertising platform. We test the campaign to ensure the customer journey is smooth and everything is being tracked correctly along the way.
The campaign is launched and begins to reach new customers.
4
Measure and optimise
We monitor everything on a regular basis to ensure performance is at its best and meeting your objectives. We conduct A/B tests, run experiments, adjust bids and take optimisation decisions to ensure your receiving the best return on spend. We report this back to you regularly.Client Testimonials
What has been just as important is the support afterwards. The team are responsive, easy to deal with and very reliable when anything needs updating or fixing. They've made a big difference and I couldn't recommend Marketing Mouse highly enough.
The best part has been the ongoing support. Whenever we need a tweak or have a technical question, they’re all over it. It’s rare to find a team that is this creative but also stays on top of the boring technical stuff. They’ve made our lives significantly easier. 5/5.
I was looking for someone I could work with on my Google campaigns as well as other digital marketing improvements, and Jesse has been an excellent fit. He is able to take on all kinds of projects — from ad campaigns to website work — and truly understands every aspect of digital marketing. He is highly results-driven and takes the time to understand your brand and your target audience.
Jesse is honest, easy to talk to, and communicates clearly throughout the process. Most importantly, he delivers exactly what he says he will. Working with him has been straightforward and effective, and I wouldn’t hesitate to recommend him to anyone looking for reliable digital marketing support.
Their digital marketing knowledge is impressive, and I would trust them with my website, SEO and Google Ads. I hope to continue working with Marketing Mouse for many years to come!
I used the Marketing Mouse to help me to push my business locally through google ads. He researched and collated all of the most effective keywords of which my customer base will be typing in to google and allowed me to utilise each key word to create the maximum amount of traffic for my website whilst also taking into account the seasonality of the market of which I operate in.
This has had a truly really profound effect on my business and has bought me so many new customers as a result.
Money well spent. Can’t recommend highly enough!
Frequently asked questions
We recommend a minimum spend of £500 a month on PPC advertising. How much you spend is entirely dependent on your budget, industry and capacity to take on new business.
Once we launch your PPC campaign we will regularly assess the data and make recommendations based on what we see. This will often include insight into whether you should be spending more or less on a particular PPC platform.
SEO services focus on increasing the organic visibility of your website pages on search engines, while PPC advertising focuses on successfully bidding for paid positions on search engines and other web pages.
SEO traffic is considered ‘free’ while PPC traffic is ‘pay-per-click’. However, the process behind SEO is a long-term investment in content creation, website development, and building off page links. PPC produces instant results which can be turned on and off as desired.
A good digital marketing strategy will often include both SEO and PPC efforts.
PPC advertising is usually instant, which is a great advantage for advertisers. However, a good campaign will usually take some research, good thought and clever creatives.
Note, you may also need to wait at least 24 hours for accurate reporting and conversion attribution.
Yes, anyone can set up and launch a PPC campaign. There is no shortage of articles and video guides online that can help you learn and get started.
However, we strongly recommend using an experienced PPC agency or professional to significantly increase your chances of success. A professional service will also save you a lot of time, leaving you to focus on other important areas of the business.
Finally, despite the added management fee, using a PPC agency will likely save you money. We have seen a lot of money wasted by inexperienced campaigns, additionally, our costs may well be less than hiring in-house.
Each PPC agency or professional will likely have a different process when it comes to PPC management. At Marketing Mouse, we have a process that is led by a comprehensive audit into your business, target market, your previous PPC activity and your competitor landscape. We use all of this information, plus a sprinkle of creativity, to build a proposed PPC campaign for you to review and sign off.
Once the campaign is agreed we set everything up, test the tracking and conversions, and launch the campaign. We then measure and optimise the campaign on a frequent basis to ensure we achieve the best return on your spend. Finally, we report the campaign progress to you on a monthly basis along with any new campaign recommendations.
Yes.
Many business owners believe that PPC is too expensive. The truth is that you set your budget and bids with PPC and it starts to work instantly. We believe the benefits of PPC are too good to be ignored. New businesses can hit the ground running and established businesses can fine-tune their targeting to reach the right audience.
Ultimately, the only way to know whether PPC is right for your business is to simply give it a go.
Another point to consider is whether you can see your competitors using PPC and from experience we can tell you that they likely are.
Why not have a look for yourself? Google a popular search term for your business or search for a particular competitor. Do you see any of their ads? Review their social media and see if they have been using paid social ads.
Book a free consultation and account review
Have some questions? Want to know more about how we work? Or unsure on your current campaigns? Book a free consultation with us to get started.
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