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New Bing fails to gain search engine market share

It looks like old habits die hard when it comes to search engine use and behaviour. Six months after the release of the New Bing, data from StatCounter shows that its global market share remains low.

  • In January 2023, Google had 92.90% global search engine market share vs Bing’s 3.03%.
  • In July 2023, Google had 92.08% global search engine market share vs Bing’s 2.98%.
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So what?

When Microsoft launched the New Bing and Edge experience with integrated AI and features from OpenAI’s ChatGPT 4 there was a lot of excitement and buzz. Alphabet’s share price dropped at the hint of Microsoft taking significant market share and challenging Google’s dominance. However, that simply hasn’t happened and soon Google will have the AI features too.

It should be noted that Microsoft disputes the numbers. StatCounter said,

“It’s possible that we’re missing some of the Bing Chat interactions that use an Edge sidebar / extension, but I don’t know how significant that is in the grand scheme of things”

What about the UK?

  • In January 2023, Google had 92.94% UK search engine market share vs Bing’s 4.39%.
  • In July 2023, Google had 93.85% UK search engine market share vs Bing’s 3.65%.

Bing has slightly lost market share in the UK.

And across the pond in the US?

  • In January 2023, Google had 88.13% US search engine market share vs Bing’s 6.67%
  • In July 2023, Google had 88.91% US search engine market share vs Bing’s 6.47%.

Bing has slightly lost market share in the US.

And we checked – Europe follows the same trend as the UK and Europe.

How about web browsers?

  • In January 2023, Google Chrome had 65.43% global browser market share vs Microsoft Edge’s 4.46%.
  • In July 2023, Google had 63.55% global browser market share vs Bing’s 5.14%.

A slight increase for Edge. But nothing to really shout about.

Thanks for reading!

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