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New AI features released by Google, Microsoft and OpenAI; TikTok UK bans; Google core update released; Starbucks brand dominance; Best Ads and more

Welcome to this week’s Digital Discovery. Each week we cover the latest developments and everything you need to know in the world of digital marketing.

The AI race continues with both Google and Microsoft flexing their AI productivity muscles into our daily work lives with exciting features launched for Google Workspace and Microsoft 365.

Oh and GPT-4 has been released.

Anyone else feel like AI is spinning the world too fast? At this point I’m not sure if I’m more worried about humans being wiped out by escalation of the Ukraine conflict or the evolution of AI.

I digress. This week we cover:

  • New AI: Google announces generative AI in Workspace
  • New AI: Microsoft 365 Copilot released
  • New AI: LinkedIn announces new tools and 100 free courses to learn AI.
  • New AI: OpenAI releases GPT 4
  • Google releases first core update of 2023
  • Meta rolls out blue tick to the US and cuts jobs
  • TikTok Ban: App continues to be scrutinised with bans in the UK
  • Starbucks and McDonald’s maintain restaurant brand dominance

Plus we look at some of the best ads discovered and look ahead at key content dates coming up.

Don’t forget to subscribe to this newsletter and follow me on LinkedIn.

Ok, let’s dive into this week’s update…

New AI: Google announces generative AI in Workspace

Google Workspace has announced the launch of its new Generative AI feature, which promises to revolutionise the way people work with documents and other types of content.

With the new Generative AI feature, Google Workspace users will be able to generate new content in just a few clicks. Examples include:

  • draft, reply, summarise, and prioritise your Gmail
  • brainstorm, proofread, write, and rewrite in Docs
  • bring your creative vision to life with auto-generated images, audio, and video in Slides
  • go from raw data to insights and analysis via auto completion, formula generation, and contextual categorisation in Sheets
  • generate new backgrounds and capture notes in Meet
  • enable workflows for getting things done in Chat

Google said, “To start, we’re introducing a first set of AI-powered writing features in Docs and Gmail to trusted testers”.

 

New AI: Microsoft 365 Copilot released

Microsoft announced the launch of Microsoft 365 Copilot – an AI powered productivity tool that combines the power of large language models with your data in the Microsoft Graph—your calendar, emails, chats, documents, meetings, and more.

Microsoft said, “We are currently testing Microsoft 365 Copilot with 20 customers, including 8 in Fortune 500 enterprises. We will be expanding these previews to customers more broadly in the coming months”

New AI: LinkedIn announces new tools and 100 free courses to learn AI.

LinkedIn, who are owned by Microsoft, have announced new AI features and over 100 free AI courses in their latest product development newsletter.

Tomer Cohen, Chief Product Officer at LinkedIn, teases that the company is leveraging OpenAI GPT models to create numerous AI-powered experiences (Not just the two features that follow!)

AI generated About and Headline sections

Timer said, “Maintaining your authenticity and using the content already on your profile, our tool identifies the most important skills and experiences to highlight in your About and Headline sections, and crafts suggestions to make your profile stand out. By doing the heavy lifting for you, the tool saves you time and energy while still maintaining your unique voice and style.”

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AI powered job descriptions

To help save hirers more time, LinkedIn will soon be able to generate draft job descriptions using basic starter information such as job title, company name, workplace type, job type, and location.

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Hari Srinivasan, VP of Product at LinkedIn, said, “We’ll begin testing this new experience in English to a limited number of job posters in the US, India, UK, Canada, and Australia starting today with plans to roll it out globally later this year”.

100 free AI courses

With AI advancing rapidly into our everyday lives it’s important that we all get a handle on how it works. In a bid to help people build AI-related skills, LinkedIn have made over 100 courses available for free until 15 June 2023.

AI topics include:

  • Generative AI
  • AI and Machine Learning Foundations
  • Responsible AI
  • Advanced AI
  • Applied AI

OpenAI releases GPT 4

OpenAI released GPT-4 and describes it as “a large multimodal model (accepting image and text inputs, emitting text outputs) that, while less capable than humans in many real-world scenarios, exhibits human-level performance on various professional and academic benchmarks”.

GPT-4 is the next iteration of the technology behind ChatGPT – and appears to massively improve upon the chatbot’s ability to understand and complete tasks.

At present, the access to GPT-4 is limited to subscribers of OpenAI’s ChatGPT Plus service. Or, you can head over to the New Bing as Microsoft confirmed the search engine is powered by the superior GTP-4 technology.

Check this out: One man asked GPT-4 to launch a business with $100 budget and shared the developments on Twitter.

 

Google releases first core update of 2023

On 15 March 2023, Google released the ‘March 2023 core update’ which will take the usual up to two weeks to complete.

SERP volatility hit 7.3/10 in the UK the day after the update and has slowly returned to the ‘low’ range since.

When Google makes updates to its search ranking algorithms, it can have an impact on how your website performs in search results, potentially resulting in better or worse rankings. Being aware of these updates allows us to identify whether any changes to your website or modifications to Google’s ranking algorithm may have caused any fluctuations in your search rankings.

If you notice that traffic and visibility falls after the update has completed then start assessing the content that was affected. Make sure your content follows Google’s documentation on creating helpful content and remember that this is the first core update since Google added ‘Experience’ to E-A-T to make E-E-A-T

 

Meta rolls out blue tick to the US and cuts jobs

Mark Zuckerberg, CEO of Meta, announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States.

There’s no word in whether Meta Verified will be coming to the UK. It will be interesting to see whether the new verification will improve the quality and authenticity of the platform’s users and thus result in more engagement and more effective advertising.

Meta also announced plans to cut 10,000 more jobs after mass redundancies last November. Zuckerberg said the cuts – part of a “year of efficiency” – would be “tough”. In addition to the 10,000 jobs cut, 5,000 vacancies at the firm will be left unfilled.

 

ADS OF THE WEEK

Airpods Pro

Luther

 

TikTok Ban: App continues to be scrutinised with bans in the UK

Last week I covered TikTok’s potential ban in the US after the emergence of the Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act.

It’s since been a busy week for TikTok. Parent company ByteDance have been probed by US prosecutors on the surveillance of American journalists.

For two years, TikTok has been working on a national security deal with the US government, but recent negotiations have stalled, leading to the potential for TikTok to separate itself from ByteDance

Here in the UK, British government ministers have been banned from owing the TikTok app on their work phones. While the BBC has advised its staff to delete the app.

 

Starbucks and McDonald’s maintain restaurant brand dominance

US brands Starbucks and McDonald’s maintain dominance as the world’s most valuable restaurant brands according to data from Brand Finance

Starbucks extends lead, remaining most valuable restaurant brand for 7th consecutive year, widening gap on McDonald’s.

Great news for British brand Greggs (Love a Greggs Sausage Roll!) who topped the brand charts for restaurants with a AAA rating.

KEY CONTENT DATES

March

  • 21 March 2023: International Day for the Elimination of Racial Discrimination, World Poetry Day
  • 22 March 2023: Ramadan Begins, World Water Day
  • 23 March 2023: World Meteorological Day, National Puppy Day
  • 25 March 2023: International Waffle Day, Wear a Hat Day (UK), Earth Hour Day
  • 26 March 2023: Purple Day (Epilepsy Awareness Day), BST starts
  • 30 March 2023: National Doctor’s Day
  • 31 March 2023: World Backup Day

Thanks for reading!

I hope you enjoyed this week’s newsletter and found it useful.

Please follow me and subscribe to my Digital Discovery newsletter. I’ll be posting each week about the digital marketing stories that matter.

See you next week.

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