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Microsoft CEO accuses Google of dominance and hindrance to Bing’s growth

In the ongoing U.S. vs. Google antitrust trial, Microsoft CEO Satya Nadella has voiced strong opinions about Google’s stranglehold on the search engine market. Nadella dismissed Google’s claims of genuine competition in the search engine industry as “bogus” and emphasised the futility of artificial intelligence (AI) in challenging Google’s dominance in web search.

Nadella expressed concerns about Google’s tactics, such as raising ad prices to meet revenue targets, potentially abusing its monopoly position. He highlighted Google’s plan to pay publishers for exclusive content rights, which, if implemented, would render other search engines irrelevant.

Nadella also discussed the challenges faced by Microsoft’s Bing in competing with Google. Despite the launch of Bing Chat, powered by OpenAI’s ChatGPT technology, it failed to gain significant market share from Google. Default search agreements, like the one Google has with Apple, have cemented Google’s dominance, making it difficult for competitors like Bing to break into the market.

Microsoft’s CEO acknowledged that on devices using Microsoft’s operating systems, where Bing is the default search engine, Bing’s market share remains below 20%. He also revealed that Microsoft has invested $100 billion in Bing, considering internet search as a significant software category despite its low market share.

Nadella’s candid remarks seem to acknowledge the challenges Microsoft Bing faces in competing with Google’s monopoly. He views the antitrust trial as a pivotal moment to address Google’s dominance and its potential harm to consumers, competitors, and the broader advertising ecosystem.

Will the outcome of this trial may determine whether Google will be forced to change its practices? We can only wait and see.

 

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McVities – There Is Only One

Fifteen years after his retirement from ITV’s News at Ten, acclaimed newsreader Sir Trevor McDonald returns to the news desk in a new TV advert for biscuit brand McVitie’s.

This ad resonates with me a lot this week as I recently swapped out a pack of McVitie’s Original Digestives with a supermarket own brand. Big mistake.

 

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