1694676200277

Meta’s Threads introduces search feature with restrictions

Meta CEO Mark Zuckerberg has unveiled a new search functionality on the Threads platform, enabling users to search for posts. This feature has been rolled out in most English and Spanish-speaking countries, including the US and UK, and is available on both the Threads mobile and web apps. Previously, Threads only allowed searches for users, but this expansion opens up new possibilities for users to discover brands and content on the platform.

However, it’s important to note that this new search capability comes with restrictions. Threads is blocking searches for certain “potentially sensitive” keywords and topics, including terms related to COVID-19 and vaccines, as well as other potentially controversial subjects. This move is aimed at preventing the spread of misinformation and controversial content on the platform.

Threads’ introduction of post search, coupled with these restrictions, marks a significant development for the platform. As Meta continues to refine its content moderation strategies, the challenge lies in striking the right balance between safety and openness in online discussions.

Thanks for reading!

Please follow me and subscribe to my Digital Discovery newsletter. I’ll be posting each week about the digital marketing stories that matter.

Share this content

Facebook
LinkedIn
Email
WhatsApp
Twitter
Print