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Meta launches “Search Branded Content” tool in ads library

Meta has rolled out a new tool, “Search Branded Content,” which resides in the Ads Library. This feature allows marketers to filter and track branded content campaigns with influencers by platform, date range and username.

By providing insights into competitor strategies, including campaign details and influencer collaborations, Meta aims to inspire brands and inform partnership decisions. The tool’s release coincides with the European Union’s Digital Services Act enforcement, emphasising the importance of transparency in online platforms.

The Ads Library is a great tool for marketers to use for campaign inspiration or when conducting a general competitor analysis.

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