Digital Marketing News and Insights Cover Photo 2

Merchant Center updates for customer support and 3D images

Google Merchant Center has added two new features to help retailers improve their online shopping experience.

The first feature is a new customer support section that allows retailers to provide shoppers with information about their return policy, contact information, and other customer support details. This information will be displayed prominently in Google Shopping results, making it easy for shoppers to find the answers they need.

The second feature is a new 3D model link attribute that allows retailers to add 3D product models to their Google Merchant Center listings. This can be a great way to help shoppers visualise products and make more informed purchase decisions.

Note: The 3D model link attribute is currently only available for shoes and home goods, and it is only supported in the United States. However, Google plans to expand the availability of this feature to other products and countries in the future.


Ads of the week

McDonalds UK – As the familiar soundtrack kicks in, a family road trip turns into a trip to McDonald’s for everyone stuck in traffic.


McDonalds USA – Introducing the As Featured In Meal, a collection of fan-favourite menu items that have made iconic appearances throughout film, television and music. Starting 14 August, the meal will be available in more than 100 countries across the globe and will co-star exclusive experiences for our fans, custom merch and never-before-seen content.

Thanks for reading!

Please follow me and subscribe to my Digital Discovery newsletter. I’ll be posting each week about the digital marketing stories that matter.

Share this content