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Google updates Performance Max best practices guide

Google has updated its Performance Max best practices guide, providing new insights and advice for businesses that want to get the most out of this AI-powered campaign type.

The updated guide covers a range of topics, including:

  • How to set up and optimise Performance Max campaigns
  • How to use Performance Max to achieve different marketing goals
  • How to track and measure the performance of Performance Max campaigns

The guide also includes new information on how to use Performance Max to reach new audiences, improve conversion rates, and maximize return on investment (ROI).

 

Other news

  • YouTube Shorts launches six new features to improve content creation – Read more
  • YouTube Shorts can now link to long form content and channel external links updated – Read more
  • Six new features in the latest Threads App update from Instagram – Read more
  • X change makes ad labels ‘less noticeable’ after Twitter rebrand – Read more

 

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