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Google to lose dominance? Instagram allows 5 profile links; New Google updates to know; Microsoft drops Twitter; Best ads of the week and more

Welcome to this week’s Digital Discovery. Each week we cover the latest developments and everything you need to know in the world of digital marketing. This week we cover:

  • Will Google lose default search engine on Android?
  • Project Magi: Google working on new search engine
  • New Google crawler called GoogleOther
  • New Google shipping and returns data in search a must for eCommerce SEO
  • Exploring the human-like side of AI at Google
  • Twitter to sue Microsoft after being dropped?
  • You can now add five links on your Instagram profile

Plus we look at some of the best ads discovered and look ahead at key content dates coming up.

Don’t forget to subscribe to this newsletter and follow me on LinkedIn.

Ok, let’s dive into this week’s update…

Will Google lose default search engine on Android?

According to reports, Samsung is considering swapping out Google Search for Microsoft’s Bing as the primary search engine on its smartphones.

This move could pose a tangible threat to Google’s search supremacy, with both Microsoft and OpenAI also in the picture.

Incorporating new AI technology has made Bing a stronger competitor to Google in the search business, gaining attention in the industry.

Additionally, a similar Apple contract worth $20 billion for Google to be the primary search engine is set for renewal this year, Google is facing pressure to innovate and preserve its dominance in the search engine market.

Reports that Google will lose default status on Samsung were quickly debunked by Search Engine Journal, who says this is unlikely to happen in the US as Google’s Mobile Application Distribution Agreement requires Android original equipment manufacturers to pre-install Google Search and use it as default.

While there are differences in other countries such as Europe and India, it is not expected to have a significant impact on Google’s market share. Andreas Proschofsky, Editor at Der Standard, said “In all those countries users are already presented with a mandatory search engine choice screen during setup of Android devices. So there simply is no default to switch to anymore”.


Project Magi: Google working on new search engine

Google is reportedly working on an all-new search engine that will offer a more personalised experience for users, while also adding new AI-based features to its current search engine under the project name Magi. The new search engine is still in its early stages and there is no timeline for its release.

Project Magi is being developed by a team of more than 160 Googlers who are also working on adding new features to the existing Google Search. These features may be released as early as next month to a subset of users.


New Google crawler called GoogleOther

Google has introduced a new web crawler called GoogleOther, said Google’s Gary Illyes on LinkedIn.

The aim of introducing this new crawler is to take some strain off of Googlebot by freeing up some crawl capacity.

When reviewing the crawling and bot activity on your website and in your log files, don’t worry when you come across the new GoogleOther crawler as it is a legitimate Googlebot.


New Google shipping and returns data in search a must for eCommerce SEO

Google has introduced new features to assist customers with shipping and return policies in search results. Customers can now easily check if a product is available to ship to their area, how much the shipping costs and if the merchant allows free returns.

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This feature aims to make it easier for customers to shop online and make informed purchase decisions.

To include these details on search, Google has added structured data support for merchants to provide more information about shipping and return policies.

Finally, Google Search Console will make it easier to identify when products lack shipping and return information or when this information has been added incorrectly.

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Exploring the human-like side of AI at Google

In a recent 60 Minutes interview, Google CEO Sundar Pichai and AI experts discussed Bard’s achievements, such as creating stories and poems in seconds.


The interview covers Google’s AI chatbot, Bard, and its capabilities in creating stories and poems in seconds. However, the AI technology presents challenges, such as “hallucination” and misinformation.

The interview also delves into the impact of AI on different industries and jobs, where new job categories will arise and existing jobs will change as they incorporate AI technology.

Additionally, the interview highlights the challenge of “emergent properties,” where AI systems display unexpected abilities.

Google plans to introduce AI technology gradually, balancing its potential advantages and risks.

As we enter the age of AI-driven automation, digital marketing professionals need to keep up with AI trends and consider its ethical aspects and potential risks.


Marmite Baby Scan

 BrewDog return of gold can promotion (With more clarity!)

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BrewDog has brought back its infamous gold can competition, which led to complaints last year when ‘solid’ gold cans turned out to be gold-plated.

Buyers who find a lucky gold can hidden in BrewDog multipacks will win £5,000 and a ‘gold-plated’ memento. The brand insists it has “checked the small print” for the second iteration of the campaign after founder and CEO James Watt had to pay £500,000 to resolve complaints about the last competition.


Twitter to sue Microsoft after being dropped?

Microsoft has announced that Multi-platform Smart Campaigns will no longer support Twitter starting from April 25, 2023. The Digital Marketing Center (DMC) will also cease its support for Twitter on the same date, resulting in users losing access to their Twitter accounts through the DMC’s social media management tool

This development comes after Twitter lost half of its largest advertisers following Elon Musk’s takeover. Advertisers may need to adjust their strategies and find alternative platforms to manage and track Twitter campaigns.

In response, Elon Musk, the owner of Twitter, has accused Microsoft of illegally using data from his social media company without permission and threatened to sue the technology giant. Mr. Musk did not provide any evidence to support the claim.

Since taking over Twitter in October for $44bn (£35.4bn), he has reduced its workforce by about 80% and introduced measures such as charging users for “blue tick” verification to improve the company’s finances.

Major companies such as Apple reportedly stopped advertising on the platform over concerns about how content was moderated on the site.

In recent statements, Mr. Musk claimed that Twitter had seen a massive drop in revenue and blamed activists for pressuring advertisers.

He also said that almost all advertisers have returned to Twitter and that the company could become profitable by Q2 2023. Mr. Musk would be willing to sell the company if the right person came along.


You can now add five links on your Instagram profile

Instagram has added a new feature that allows users to add up to five links to their profile bios, including links to rival social platforms.

The feature is available to all accounts, including business and creator accounts, and the links open within the Instagram app itself. This move could potentially draw creators back to Instagram and provide advertisers and brands with an opportunity to increase traffic to their websites and other online platforms.

TikTok currently only allows clickable links in bios for business accounts, making it difficult for regular users and creators to direct followers to other websites.

To use this feature, users need to access the “Edit profile” section, select “Links,” add the desired external links, and arrange them in the preferred order.



Whole month: Stress Awareness Month (UK)

  • 22 April 2023: Earth Day
  • 23 April 2023: St George’s Day, London Marathon Day, English Language Day
  • 25 April 2023: World Malaria Day
  • 26 April 2023: World Intellectual Property Day
  • 27 April 2023: International Girls in ICT Day
  • 28 April 2023: World Day for Safety and Health at Work
  • 29 April 2023: International Dance Day
  • 30 April 2023: National Honesty Day, International Jazz Day


  • 01 May 2023: May Day (Bank Holiday), International Workers’ Day
  • 02 May 2023: World Asthma Day
  • 03 May 2023: World Press Freedom Day
  • 04 May 2023: Star Wars Day, International Firefighters Day, World Password Day
  • 05 May 2023: Cinco de Mayo, National Space Day
  • 06 May 2023: Coronation of Charles III and Camilla, International No Diet Day
  • 08 May 2023: World Red Cross Day
  • 09 May 2023: Eurovision Song Contest (9th to 13th) Begins, Europe Day
  • 11 May 2023: National Eat What You Want Day
  • 12 May 2023: International Nurses Day, National Limerick Day
  • 13 May 2023: World Cocktail Day, Eurovision Song Contest Final, International Hummus Day
  • 15 May 2023: International Day of Families, National Vegetarian Week (15th-21st) Begins
  • 16 May 2023: International Day of Light, Love a Tree Day
  • 17 May 2023: International Day Against Homophobia, Transphobia and Biphobia, National Numeracy Day
  • 19 May 2023: Endangered Species Day
  • 20 May 2023: World Bee Day, World Whisky Day
  • 21 May 2023: World Baking Day, International Tea Day, World Meditation Day
  • 22 May 2023: World Goth Day, Chelsea Flower Show (22nd-27th) Begins
  • 23 May 2023: World Turtle Day
  • 25 May 2023: National Wine Day
  • 28 May 2023: World Hunger Day,
  • 29 May 2023: National Biscuit Day, National BBQ Week (29th May to 4th June) Begins, Gloucester Cheese Rolling Day
  • 30 May 2023: National Creativity Day
  • 31 May 2023: World No Tobacco Day

Thanks for reading!

I hope you enjoyed this week’s newsletter and found it useful.

Please follow me and subscribe to my Digital Discovery newsletter. I’ll be posting each week about the digital marketing stories that matter.

See you next week.

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