In a live conversation with Israeli Prime Minister Benjamin Netanyahu, Elon Musk, CEO of X (formerly Twitter), announced a transformative plan to combat rampant bot activity on the platform. Musk intends to convert X into a paid platform, though specific pricing details remain undisclosed.
Musk’s motivation stems from the challenge posed by bots, which currently cost very little to operate. By introducing even a small monthly fee, Musk believes the effective cost of deploying bots would skyrocket, acting as a deterrent. This strategic shift could offer advertisers a higher-quality audience while potentially reducing bot-related issues.
As X grapples with the bot problem, Musk’s move aligns with his broader efforts to monetize the platform since acquiring it in 2022. X Blue, the subscription service, was one such initiative, offering features like post editing and promotion.
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