Digital Marketing News and Insights Cover Photo

Brands pause ad spending on X after ads appear next to pro-nazi content

Two brands, NCTA and Gilead, have suspended advertising on X, formerly known as Twitter, after their ads were run on an account promoting fascism. This comes just days after X CEO Linda Yaccarino reaffirmed the company’s commitment to brand safety for advertisers.

It’s reported that ads from at least 19 brands appeared alongside a pro-Hitler account on X, including Adobe, Amazon, Samsung and FIFA Women’s World Cup.

Media Matters for America, a nonprofit watchdog group, published a report detailing how X has been placing ads for brands on a verified pro-Adolf Hitler account with thousands of followers. The report also includes multiple screenshots showing the promoted posts.

“The company continues to monetise the openly antisemitic account despite reportedly acknowledging it had violated the platform’s ‘rules against violent speech,’” Media Matters reported.

In more bad news for the platform, a recent survey from Search Engine Land showed that only 23% of nearly 1000 digital marketers plan to invest in X in the next 12 months.


More news

  • Google stops testing links in Search Generative Experience. Read more
  • Instagram tests Multi-Advertiser ads, cramming four ads into one screen. Read more
  • YouTube trials smaller ‘Skip Ads’ button. Read more


24 August 2023: National Burger Day

25 August 2023: Reading Festival (25th-27th) Begins

26 August 2023: International Dog Day, Notting Hill Carnival (26th-28th) Begins

28 August 2023: Summer Bank Holiday, US Open (28th Aug to 10th Sept) Begins

Need digital marketing support?

The team at Marketing Mouse and I are ready to help you achieve your business goals with sound digital marketing support.

We help businesses reach more people through first-class SEO, Paid Online that converts and Websites that you can be proud of.

Get started with a free consultation with me. If there’s potential to work together we’ll even do some free research for you as well! No obligations.

Thanks for reading!

I hope you enjoyed this week’s newsletter and found it useful.

Please follow me and subscribe to my Digital Discovery newsletter. I’ll be posting each week about the digital marketing stories that matter.

See you next week.

Share this content