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Amazon expands sponsored products ads to Pinterest and more

Amazon is expanding its Sponsored Products advertising program to third-party websites, making it easier for businesses to reach customers outside of Amazon.

The program, which allows businesses to promote their products on Amazon’s search results pages, is now available on Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable.

With Sponsored Products, businesses can create ads that appear when customers search for products on these third-party websites. Businesses only pay when a customer clicks on their ad.

The expansion of Sponsored Products to third-party websites is a major win for businesses that sell on Amazon. It gives them a new way to reach customers in new markets and boost their sales.

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