YouTube enhances advertising and content monetization

YouTube has introduced several updates to improve the experience for advertisers and content creators. These include Video View Campaigns (VVC), better audience insights, and relaxed content guidelines. Video View Campaigns (VVC) for effective ads YouTube now offers Video View Campaigns (VVC) globally, using AI to target audiences more efficiently. VVCs include various ad formats like skippable in-stream […]

Meta expands Meta Verified to businesses

Mark Zuckerberg has announced the expansion of Meta Verified, originally designed for creators, to businesses on Instagram, Facebook, and WhatsApp. This subscription package aims to help businesses enhance their online presence and trustworthiness. Key features of Meta Verified for businesses include a verified badge, proactive impersonation monitoring, support for troubleshooting, and improved discoverability on Instagram and […]

YouTube testing longer, less annoying ads on TV

YouTube is testing a new ad format on its TV app that shows longer ads less often. The company hopes that this will improve the user experience by reducing the number of interruptions, while still giving advertisers a chance to reach their target audience. YouTube said, “When it comes to long-form content on TV screens, […]

Meta’s Threads introduces search feature with restrictions

Meta CEO Mark Zuckerberg has unveiled a new search functionality on the Threads platform, enabling users to search for posts. This feature has been rolled out in most English and Spanish-speaking countries, including the US and UK, and is available on both the Threads mobile and web apps. Previously, Threads only allowed searches for users, […]

Instagram testing 10-minute Reels to compete with TikTok and YouTube

Instagram is considering a significant update that could change the landscape of social media video content. The platform, owned by Meta, is internally testing the possibility of extending the maximum length of Reels to 10 minutes, a move aimed at competing with TikTok, X, and YouTube. The news about Instagram’s potential for longer Reels was […]