Microsoft CEO accuses Google of dominance and hindrance to Bing’s growth

In the ongoing U.S. vs. Google antitrust trial, Microsoft CEO Satya Nadella has voiced strong opinions about Google’s stranglehold on the search engine market. Nadella dismissed Google’s claims of genuine competition in the search engine industry as “bogus” and emphasised the futility of artificial intelligence (AI) in challenging Google’s dominance in web search. Nadella expressed concerns […]

Google says links no longer a top priority for search rankings

In the ever-evolving landscape of SEO, one constant has been the significance of backlinks for Google search ranking. However, recent statements from Google executives indicate a shift in this paradigm. Gary Illyes, an analyst on the Google Search team, confirmed during Pubcon Pro in Austin that links are no longer among the top three Google Search ranking […]

New UK survey urges retailers to prioritize accessibility to prevent losing billions

A recent survey of over 2,000 UK consumers has highlighted the significant impact of accessibility issues on online retail, with 55% of respondents admitting to discarding a purchase due to accessibility problems. The study, commissioned by e-commerce agency Quickfire Digital, underlines the urgent need for retailers to address these issues, as they risk losing billions […]

Google’s September 2023 Helpful Content Update: What you need to know

On 14 September 2023, Google officially launched its latest algorithm update, the September 2023 Helpful Content Update, aimed at improving the quality of search results and providing more clarity for content creators and SEO professionals. This update is expected to roll out fully over the next two weeks, with significant changes to Google’s helpful content system. […]

TikTok and Amazon enhance search capabilities – A threat to Google?

In a rapidly evolving digital landscape, major tech players are continually striving to improve their search capabilities to cater to the demands of their users. In recent developments, both TikTok and Amazon have made noteworthy enhancements to their search functionalities. Both developments pose a threat to Google’s dominance in the search industry. The company has […]

Google updates Search Console shopping tab listings report

Google has updated the Shopping tab Listings report in Search Console to help merchants better manage their product offering. The new report includes two new features: Issues report: This report will notify merchants when their products stop appearing on the Shopping tab due to any issues. This can help businesses to quickly identify and fix problems […]

Google enhances language matching and rolls out site names to all languages

In addition to the March 2023 Core Update, Google has rolled out updates to its language matching systems, aiming to provide more accurate search results based on user language preferences. The goal is to improve the alignment of search results with users’ preferred languages, addressing past concerns where Google sometimes misinterpreted language preferences. This enhancement aims […]

Google completes rollout of August 2023 Core Update: Winners, losers, and analysis

Google has confirmed the completion of its August 2023 Core Update, which commenced on 22nd August 2023 and concluded on 7th September 2023. This marks the second core update of the year and had significant implications for search rankings across various sectors. Core updates by Google are essential for website owners to monitor, as they can […]

85% of pages in Google’s top 5 positions have keyword-optimised title tags

A new study by BrightEdge has found that pages with keyword-optimised title tags are more likely to rank in Google’s top 5 search results. The study analysed 10,000 keywords across various verticals and found that title tags that include keywords rank in the top 5 positions of Google 85% of the time. Not the most […]

Google tests “Mentioned In” search snippet feature

Google is currently experimenting with a new search snippet feature called “Mentioned In,” aimed at providing searchers with information about other webpages that mention a specific website. This feature introduces a new section within search result snippets, allowing users to view a list of websites where the particular site in the snippet is referenced. There […]