Google’s September 2023 Helpful Content Update: What you need to know

On 14 September 2023, Google officially launched its latest algorithm update, the September 2023 Helpful Content Update, aimed at improving the quality of search results and providing more clarity for content creators and SEO professionals. This update is expected to roll out fully over the next two weeks, with significant changes to Google’s helpful content system. […]

Amazon unveils AI-powered listing assistance

Amazon is introducing advanced AI capabilities to transform the way sellers create and manage product listings. Generative AI, known for its versatility in tasks like content creation, is now streamlining the process for Amazon sellers. Sellers on Amazon traditionally faced the laborious task of crafting product titles, bullet points, and descriptions. However, with these new generative AI […]

TikTok and Amazon enhance search capabilities – A threat to Google?

In a rapidly evolving digital landscape, major tech players are continually striving to improve their search capabilities to cater to the demands of their users. In recent developments, both TikTok and Amazon have made noteworthy enhancements to their search functionalities. Both developments pose a threat to Google’s dominance in the search industry. The company has […]

Google updates Search Console shopping tab listings report

Google has updated the Shopping tab Listings report in Search Console to help merchants better manage their product offering. The new report includes two new features: Issues report: This report will notify merchants when their products stop appearing on the Shopping tab due to any issues. This can help businesses to quickly identify and fix problems […]

YouTube testing longer, less annoying ads on TV

YouTube is testing a new ad format on its TV app that shows longer ads less often. The company hopes that this will improve the user experience by reducing the number of interruptions, while still giving advertisers a chance to reach their target audience. YouTube said, “When it comes to long-form content on TV screens, […]

Meta’s Threads introduces search feature with restrictions

Meta CEO Mark Zuckerberg has unveiled a new search functionality on the Threads platform, enabling users to search for posts. This feature has been rolled out in most English and Spanish-speaking countries, including the US and UK, and is available on both the Threads mobile and web apps. Previously, Threads only allowed searches for users, […]

Google enhances language matching and rolls out site names to all languages

In addition to the March 2023 Core Update, Google has rolled out updates to its language matching systems, aiming to provide more accurate search results based on user language preferences. The goal is to improve the alignment of search results with users’ preferred languages, addressing past concerns where Google sometimes misinterpreted language preferences. This enhancement aims […]

Google completes rollout of August 2023 Core Update: Winners, losers, and analysis

Google has confirmed the completion of its August 2023 Core Update, which commenced on 22nd August 2023 and concluded on 7th September 2023. This marks the second core update of the year and had significant implications for search rankings across various sectors. Core updates by Google are essential for website owners to monitor, as they can […]

85% of pages in Google’s top 5 positions have keyword-optimised title tags

A new study by BrightEdge has found that pages with keyword-optimised title tags are more likely to rank in Google’s top 5 search results. The study analysed 10,000 keywords across various verticals and found that title tags that include keywords rank in the top 5 positions of Google 85% of the time. Not the most […]

Google tests “Mentioned In” search snippet feature

Google is currently experimenting with a new search snippet feature called “Mentioned In,” aimed at providing searchers with information about other webpages that mention a specific website. This feature introduces a new section within search result snippets, allowing users to view a list of websites where the particular site in the snippet is referenced. There […]