Reddit enhances ad personalization and community targeting

Reddit is making significant changes to its advertising features, removing the opt-out option for ad personalisation based on user activity and introducing improved community targeting tools on Ads Manager. Opt-out of ad personalisation changes Reddit is eliminating the option for users to opt-out of ad personalisation based on their platform activity. This change allows Reddit’s […]

YouTube enhances advertising and content monetization

YouTube has introduced several updates to improve the experience for advertisers and content creators. These include Video View Campaigns (VVC), better audience insights, and relaxed content guidelines. Video View Campaigns (VVC) for effective ads YouTube now offers Video View Campaigns (VVC) globally, using AI to target audiences more efficiently. VVCs include various ad formats like skippable in-stream […]

Twitter, now “X,” joins forces with Google Display Network in bid to revive ad revenue

In an unexpected move, Twitter, now rebranded as “X,” has formed a strategic alliance with the Google Display Network. This collaboration comes in response to a sharp decline in X’s advertising revenue earlier this year. This partnership will allow advertisers to access X’s home feed inventory through Google Ads Display campaigns, presenting a lucrative opportunity […]

Microsoft CEO accuses Google of dominance and hindrance to Bing’s growth

In the ongoing U.S. vs. Google antitrust trial, Microsoft CEO Satya Nadella has voiced strong opinions about Google’s stranglehold on the search engine market. Nadella dismissed Google’s claims of genuine competition in the search engine industry as “bogus” and emphasised the futility of artificial intelligence (AI) in challenging Google’s dominance in web search. Nadella expressed concerns […]

Google says links no longer a top priority for search rankings

In the ever-evolving landscape of SEO, one constant has been the significance of backlinks for Google search ranking. However, recent statements from Google executives indicate a shift in this paradigm. Gary Illyes, an analyst on the Google Search team, confirmed during Pubcon Pro in Austin that links are no longer among the top three Google Search ranking […]

New UK survey urges retailers to prioritize accessibility to prevent losing billions

A recent survey of over 2,000 UK consumers has highlighted the significant impact of accessibility issues on online retail, with 55% of respondents admitting to discarding a purchase due to accessibility problems. The study, commissioned by e-commerce agency Quickfire Digital, underlines the urgent need for retailers to address these issues, as they risk losing billions […]

UK households to face £3 billion decrease in Christmas spending amid cost-of-living crisis

As the cost-of-living crisis continues to tighten its grip, UK households are expected to have £3 billion less to spend this Christmas compared to the previous year, according to a joint research effort by ShipEngine, ShipStation, and Retail Economics. The research reveals that 79% of UK consumers plan to cut back on non-food spending during the upcoming Black […]

Elon Musk plans monthly payments for X

In a live conversation with Israeli Prime Minister Benjamin Netanyahu, Elon Musk, CEO of X (formerly Twitter), announced a transformative plan to combat rampant bot activity on the platform. Musk intends to convert X into a paid platform, though specific pricing details remain undisclosed. Musk’s motivation stems from the challenge posed by bots, which currently […]

Meta expands Meta Verified to businesses

Mark Zuckerberg has announced the expansion of Meta Verified, originally designed for creators, to businesses on Instagram, Facebook, and WhatsApp. This subscription package aims to help businesses enhance their online presence and trustworthiness. Key features of Meta Verified for businesses include a verified badge, proactive impersonation monitoring, support for troubleshooting, and improved discoverability on Instagram and […]

Google quietly manipulates ad prices, drawing criticism and accusations of downplaying

Google has admitted to quietly tweaking advertising auctions to meet revenue targets, which has raised concerns and allegations of downplaying the extent of price manipulation. During the U.S. v. Google antitrust trial, Google Ad executive Jerry Dischler revealed that the search engine frequently adjusts ad auctions, increasing the cost of ads and reserve pricing by as […]